I grateful in this season of thanksgiving for our readership… surprised but very grateful.
I took a look through our server stats this morning and was surprised — and pleased — to find that regular readership has fallen off amazingly little since the referendum campaign. By my estimates we’ve only lost about 17% of “daily checkers” since our previous “normal” readership high a couple of weeks before the election. (We had a big spike around the election itself, but I don’t consider that regular readership.) Readership continues to build, albeit slowly. 220-230 different people visit each day (if you visit more than once this stat doesn’t count repeat visits in the daily count). Regular readership, counting folks who don’t visit every day but do check in regularly every few of days is probably 2 to 3 times that number.
That’s surprising since that’s a large number (IMHO) for what is pretty much a one town/one issue blog–and a pretty damn technical issue at that. I’ve always been a bit perplexed about the level of interest, gratified and thrilled, but confused. And I’d have thought that interest would have fallen off sharply after the electorials success. A sort of “OK, now that’s done” effect. I no longer post daily with any consistency and my posts are ‘too long’ both factors which usually reduce readership. So…
That readership remains strong is worth speculating about. I’ve looked over the posts and come to two conclusions: 1) People don’t think this fight is over and remain interested in the status of the ongoing fight. and 2) People are particularly interested in posts that look forward and try and figure out what possibilities the future brings.
About the first rationale, the fight not being over, the best response is probably to continue doing what we’ve been doing in the blog–fight. About the second, that folks appear to be most interested in possibilites I think we can do much more dreaming than we have. After all its worthwhile to try and understand what we would be fighting for. Look for more posts in that vein and maybe even some white-paperish things back in the long-neglected more permanent side of the blog.