The Advertiser runs up the second local story anticipating the LUS Fiber launch this morning. Like the Independent story it unfortunately leads with what isn’t known. What’s far more interesting is what is… Still, it’s hard to write a story about the product launch when there is so little to report about the product’s standard commercial details. As the story reports:
…there’s been virtually no marketing or promotions surrounding the project, and officials have been quiet on details such as the channel lineup and what kinds of pricing packages will be offered. Also unknown is exactly when in January the system will be unveiled.
Parts of the article repeats things we’ve know but that are nice to see repeated: The January launch is still on. There will be “mulit-hundred” channels—with lots of HD. On Demand and Digital Video Recording (DVR) service. There will be caller ID on screen. And internet capacity will be huge. (Though, in an obvious editing error the 10 meg minimum low-end package gets presented as the maximum offering. That’s simply a mistake on the part of the Advertiser.) We’ll have 100 megs of intranet.
With the Advertiser reportw a few more interesting details leak out. About the set top box:
A small box also will be available in which customers who do not have regular online access will be able to access some parts of the Internet through their television. Huval said some features, such as videos, may not be available, but the goal is to bring the Internet into homes that otherwise might not have it without those customers having to pay additional fees.
That makes it sound as though 1) Any telecom subscriber will be able to get a box that enables limited Internet on the TV and 2) that it will be available without “additional fees.” That sounds good!
It also looks like they are contemplating some sort of community portal:
The televisions also could have several menus for users to choose from, with some featuring community news and announcements.
Terry Huval (LUS head) also addresses the reasons why local denizens would switch saying:
“Our pricing might be more attractive to them,” he said, adding that the costs are expected to be an average of 20 percent less than current providers’ standard rates. “The quality of the product they’re going to get is going to be superior. And it’s a local operation, tailored for Lafayette. We look at what our community needs. This system is owned by the citizens of Lafayette.”
Price, quality & hometown pride. I’m not sure what other reasons there can be…. I’m looking forward to signing up when it becomes available in my section of the first build.
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