I went down to New Orleans last weekend and passed by this in-your-face Eatel “FiberEdge” billboard in Ascension Parish south of Baton Rouge on I-10. “Ascension loves it. Cox hates it.” Whoa! Definitely playing on both localism and the generalized hostility toward the national cable provider. There’s a billboard war going on up and down the interstate between Eatel and Cox—with Eatel definitely the brasher of the two. (This a tradition…remember Eatel’s ads in the Lafayette papers?) So far we’ve not seen much in the way of LUS advertising here. But I’m hoping for something equally spirited.
Of course Cox is already in the field with its advertising and has been since shortly after the last lawsuit failed and the bonds were sold. We’ve even seen a few that seem localized in that they refer to fiber–but probably draw off what Cox is learning it needs to do in the Northeast where it faces Verizion’s network which actually is fiber (all the way, all the way, all the way to the home) This bit of deliberately misleading advertising is found on Evangeline Thruway not far from my house and is particularly irksome. Cox is trying to lay claim to the very “fiber” that they so vigorously opposed our actually getting. Sure Cox—and AT&T and every other provider in the nation—uses fiber in the backbone where it provides unrivaled speed, lower maintenance, and huge capacity. Those are precisely the qualities that we’re now going to get all the way to our homes with LUS Fiber. There’s nothing particularly unusual, much less “advanced” about backbone fiber. Fiber To The Home, on the other hand is actually advanced and is something Cox is still insisiting we don’t need. FUD advertising aside.